Tamarina

Tamarina is a travel club just for girls, with trips across Brazil and now its first destinations abroad. Its audience is women aged 25 to 35 who want to see the world without waiting for anyone. They wanted an identity with a Brazilian soul, far from the travel agency cliché of using only the flag’s colors, and with the light, feminine spirit of the women who travel with them.

The symbol is a postage stamp with a tamarind inside, the fruit that gives the brand its name. The stamp speaks of travel, letters and memories, and works the same in any destination, in Brazil or abroad. Next to it, the name is set in tall, hand-drawn letters with a retro, heartfelt touch.

Instead of green and yellow, the palette comes from Brazilian landscapes: golden grass, lagoon, carmine, earth, sand and a warm off-white. These colors bring Brazil to mind without spelling it out. The result is a brand that feels like the most well-traveled friend in the group, and looks just as good on a tote bag, a cap or a suitcase heading to the next destination.